What is a sponsored listing? When you go to www.Google.com or www.MSN.com or www.Altavista.com, for example, and perform a search at one of these websites, these search engines show you a list of websites that contain information relevant to what you’re looking for. The results that are returned are commonly referred to as SERPs or Search Engine Results Pages.
When someone performs a search for a product or service that you sell, then you should be at the top of the list of SERPs. Sponsored Listings are a part of the search engine results. However, they are ‘paid’ listings. Most search engines offer a paid search engine listing where you can pay to be listed at the top of the search engine results. This involves bidding on a term that’s relevant to your website and your business and can get quite complicated. It is best to hire someone who has expertise in this area so that you can get the maximum return on your investment.