Corporate website marketing is different than traditional marketing because it involves the internet and internet technologies. Typically, corporate website marketing is a part of a corporation’s overall marketing department, or it can be a separate organization in itself, combining the resources of the marketing people as well as internet marketing gurus.
In any case, the people doing corporate website marketing need to work closely with the marketing department of a corporation in order to create campaigns, track ROI, and report the progress of corporate website marketing efforts.