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Make sure your corporate
website is delivering its maximum return on your investment. Bill Hartzer,
a corporate website marketing expert, explains how to brand your products,
get more sales leads, monitor competitors, and use website reporting to
gain competitive advantages.
Bill Hartzer put this website together for
executives and managers (or anyone else) who want to justify the investment in their
business to business corporate website. This is the first website that addresses corporate
website marketing (specifically business to business B2B corporate marketing
websites) and what you need to know in order to make sure
your business to business B2B corporate website is paying for itself--by maximizing its return on investment.
This website explains how the Internet plays an important role in the
Business-to-Business Sales Cycle and why corporate web marketing is
important if corporations expect to use their website as a sales tool.
Even if you don't expect to be able to use your corporate website as a
sales tool, the tips and techniques explained here will probably change your mind.
Bill Hartzer explains that corporations need to pay particular attention
to corporate website marketing, especially in times like these when
management is looking to cut costs. Many executives don't realize how
important a role the corporate website plays in the
B2B Sales Cycle. Simply said, if a potential customer cannot find the
corporate website when they're looking for a product or service the
company sells, then the corporate website is not seeing its maximum return
on investment.
Business to Business Corporate Website Marketing is
different than traditional Internet Marketing. The
audience is different and has different needs. The typical visitor to a
business to business corporate website is more "web savvy" than the typical visitor
to a website that is geared towards the typical
consumer or a website that sells products direct to consumers.
"Especially in niche markets, where there are only a few dozen suppliers
of a particular product or service, potential customers turn to the
Internet to find these niche products and services. If a corporation's
website appears at the top of the list when a search is performed by the
potential customer, there is a very good chance that they will inquire
about that product or service. If a corporation's website is not found
easily on the Internet, then they will lose out on many valuable sales
leads, inquiries, and Requests for Proposals (RFPs)" says Bill Hartzer.
If you explore this website further, Bill Hartzer explains business to
business b2b corporate website
marketing and the many online web marketing
techniques that are involved, including
search engine listings,
sponsored
or paid listings on the search engines, online
webinars, and
email marketing
techniques. He discusses the need to convert website visitors into
valuable sales leads, and what works and what doesn't work.
After all of the techniques are discussed, Bill Hartzer explains how to make
corporate web marketing work for your business. He discusses how to work
with the marketing department, the
webmaster, the
search engine optimizer,
and why the sales people are a valuable part of making corporate web
marketing work.
Because management needs specific proof of a corporate website's ROI,
reports are discussed. The detailed information that
website reports should
include is discussed, as well as information that will not necessarily
interest upper management. The particular keyword phrases that potential
customers use to find a corporate website can be valuable, though. For example, if
these keyword phrases are tracked over a period of time,
they will show
whether certain products are becoming more popular or less popular. This
information is key because it can provide executives with knowledge about
how certain products and services are doing in the marketplace, how many
inquiries their company is receiving about these products and services,
and how many inquiries are turning into sales and into actual sales for
the company.
Go ahead, take a look around this website.
This website is here to help explain how a corporate website can achieve
its maximum return on investment.
Copyright
2003-2007 by Bill Hartzer. All rights reserved. Last Updated Monday 08th 2010f February 2010 08:38:40 PM.
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